ZITO is a womenswear brand based in New York City, dedicated to upcycling and deconstructing workwear. 

Being a ZITO girl can mean a lot of things, but one thing is for certain. A ZITO girl needs her freedom. Her individuality.

When she shops, she’s looking for something she hasn’t seen yet. A piece that makes her feel something.

That’s why I created ZITO. For the girls who don’t subscribe to trends, but to artful statement pieces. For the girls who are obsessed with tailoring and notice the finer details.

What started from a place of corporate burnout and wanting more freedom in my own life has turned into so much more. ZITO is now my mission toward upcycling, rebellion, and unapologetic self-expression.

As the founder and designer, my goal is to create fashion that lets you breathe. A safe space that’s anything but HR friendly. In a world of overconsumption and toxic work environments, we just want to create something special here.

Tzila Zito

Founder + designer at ZITO