ABOUT THE FOUNDER

I’ve never been great at talking about myself, or hyping myself up to others. I am who I am, and I just want you to be who you are.

But I think as a small business owner it’s important to come out of the woodworks and chat. So hey, my name is Tzila Zito (full name Tzipora Tzila Zito), and I am the founder and designer of ZITO. 

Let’s chat :)

So you know when writers say something silly like “I didn’t anticipate xyz character would do that,” or “they were supposed to be a side character but ended up taking a life of their own?”

And it’s like, wait didn’t you write this book…?! 

To be honest, I kind of feel that way about ZITO. Like yes I run things behind the scenes, and I design every piece that ends up on this website, but she ends up taking on a life of her own. She’s my alter ego, if you will.

That being said, I’m going to share more about who I am here, and you can find out all you want to know about ZITO on the ETHOS page <3

I grew up in Brooklyn, a 15 minute walk from Prospect Park. I had a tough time growing up, as many of us do. But I feel closer to my truest self with every passing year. I think it was about 7 years ago when I finally started to feel as though I was truly living. 

And to give you some context, I grew up in the religious Jewish Orthodox Community being a closeted lesbian. I left behind religion, officially came out of the closet, and changed my entire life on Halloween day of 2018. Ok that explains some things I said before yeah? Lol.

I think if I told 9 year old little Tzila that she lives in the city with her girlfriend of 5 years, runs a clothing brand, and has worked for fashion brands she grew up admiring…she’d freak out. 

Little Tzila always wanted those things, and I see ZITO as just trying to make her proud.

Ok phew now that I trauma dumped let’s wrap this up with some fun facts :)

Fun fact no.1 - I am a Capricorn rising, moon, and sun.

Fun fact no. 2 - My last corporate job was working on the design team at Victoria’s Secret PINK and Victoria’s Secret. 

Fun fact no. 3 - I used to blow all my tutoring and babysitting money as a kid to buy Ralph Lauren loafers and preppy cardigans to fit in with my Jewish private school besties (no regrets though)

Fun fact no. 4 - All ZITO products are packaged and shipped out of my tiny NYC apartment

Fun fact no. 5 - I was nervous to write this but I ended up having so much fun

Appreciate you for reading all this craziness and being on this journey with me,

Tzila Zito

Founder + designer at ZITO